NT UR TREND is a fashion-forward brand that embraces individuality while remaining at the pinnacle of style, offering a curated collection that blends contemporary designs with timeless elegance,
NT UR TREND approached us for their relaunch/rebranding camping, seeking captivating content to make a lasting impression and effectively promote their brand. Our task was to capture the essence of their unique fashion line and leverage the content assets we produce, to entice digital viewers to connect with their revamped brand.
WHAT WE DID ?
In a twist of fate, the business found itself in a challenging situation. But fear not, because Fortunae stepped in to save the day! With only a tight 6-hour window, we set out to capture everything needed for the campaign.
Our utmost priority was to grasp the campaign's vision with absolute clarity. This allowed us to engage in thrilling collaborations, exploring a myriad of ideas (my personal favourite!). Together, we brought the vision to life, carefully selecting elements that perfectly aligned with the brand's campaign goals.
Armed with the vision and our incredible models, we embarked on a journey of working with talented artists to turn the dream into reality. It was an exhilarating experience that pushed boundaries and unlocked the full potential of the campaign.
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HOW THE DAY WENT.
Upon arrival at the designated location, our team wasted no time in getting to work. We greeted the models and partners, swiftly moving on to the task of setting up lights, cameras, and props. Once all the necessary arrangements were in place, the director commenced the photography session. This step was crucial in helping the models acclimate to the steady workflow smoothly.
Following the photographer's completion, the video director took charge, directing the models and making necessary adjustments to the lighting. His keen attention to detail and passion for lighting made him an invaluable asset to the team. After several hours of shooting, we were fortunate enough to collaborate with a top-notch food vendor, who provided us with the perfect sustenance to keep us going throughout the day. Laughter smiles, and nonstop music filled the air, creating a lively and enjoyable atmosphere throughout the day. The presence of our team cat, Mustang, added an extra touch of charm, as she couldn't resist making her diva-like appearance.
Finally, as the day drew to a close, the directors declared the shoot a resounding success. The combined efforts of the team resulted in a fruitful and productive day. After putting in countless hours of focused filming, it was only natural for the entire team, including the artists, to unwind and connect over a delightful dinner. After filling our stomachs, we bid each other farewell, and set off ready to embark on phase 3!
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VIDEO 1
This exclusive video showcases our work for the clothing brand campaign. This video is specifically formatted to maximise its impact on social media platforms, perfectly aligned with the brand's goals for the campaign.
VIDEO 2
Our second video is a comprehensive compilation of all the assets we developed and submitted. We make sure that all our videos are optimised to suit the specific platform, enabling seamless and effective distribution.
We also ensured that each asset was optimised for different platforms such as Facebook, Instagram, Twitter, and LinkedIn, by creating versions of different lengths, sizes, and formats. This helped us to achieve maximum reach and engagement as we were able to tailor the content to the individual platform and audience.
Overall, we are proud of the assets we developed and submitted and are confident that they will help our clients achieve their marketing objectives.
WHAT WE DELIVERED.
- 1 two min clip.
- 2 x 15-sec clips.
- 1 artwork.
- 60+ images to be leveraged on multiple platforms.
- Guidance on how to use this content to promote.
